BIMI

Brand Indicators for Message Identification (BIMI) is an email specification that allows brands to display their logo in the email client's inbox next to authenticated messages. BIMI requires DMARC enforcement (policy of quarantine or reject) and uses a DNS TXT record pointing to an SVG brand logo. Some email providers also require a Verified Mark Certificate (VMC) from a Certificate Authority. BIMI improves brand recognition and provides a visual trust signal for recipients.

Why it matters for your website

• 1Prevents your domain from being used in phishing and spoofing attacks
• 2Required for email deliverability to Gmail, Yahoo, and major providers
• 3Missing records are flagged as high-severity findings in security audits